Avoid price-only decision making with relevant conversations and loyalty programs. The white paper Building loyalty and advocacy in a price-driven retail market helps marketers find alternative ways to win and retain customers without simply cutting costs.
Read the white paper to learn how to:
Develop a customer retention strategy and loyalty program
Focus customer segmentation on the most valuable customers
Deliver real-time marketing to move one-timers through to advocacy
Simply fill out the form to download the white paper.