Digital Trends for 2015

The 2015 Digital Trends Briefing, in association with Econsultancy, explores the key market data, trends and opportunities that digital analysts should be aware of the coming year - covering a range of topics from the benefits of data-driven marketing to the current struggle to accurately measure ROI.

The report is based on a global survey of more than 6,000 marketing professionals. It features comparisons with data from 2014, plus key regional differences usefully highlighted.

Key findings include:

  • Customer experience is the stand-out imperative for 2015
  • Social, mobile, content and personalisation will be the most heavily experimented areas
  • Geo-targeting signposts a new era in mobile
  • Targeting and personalisation is the highest digital-related priority area
  • Companies struggle to find the analytical skills they need to make sense of their data

As 2015 gets under way, it is clear that the opportunities for marketers have never been greater. Keep ahead of the curve and fill out the form to download your complimentary Digital Intelligence Briefing worth £450 /€550.