It pays to get personal.

In a survey we conducted on personalization, Adobe found that 71% of consumers reported liking personalized offers. However, as many as 20% said those offers aren’t executed well. Our white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, will show you what marketing tools will help your financial institution identify anonymous and authenticated consumers to capitalize on relevant, timely interactions.

Read the paper to learn:

  • The benefits of well executed offer personalization
  • How to navigate the landscape between anonymous and authenticated data in financial services
  • Safe and effective uses of consumer information
  • The technological building blocks to put these new methods to work

Fill out the form to download the white paper.

 

Adobe Campaign