With the constant emergence of new channels and technologies, campaign management has become more complex than ever before. The Forrester Wave™: Cross-Channel Campaign Management Q3 2014 report shows how software vendors can meet the evolving needs of marketers — and names Adobe a leader for its seamless integration across channels.
Read the report to see why Adobe was named a leader and to learn more about:
Cross-channel integration and interaction management as key differentiators for software vendors
Why interfaces must be easy to use for both single campaign set ups and more complex, multistep, triggered campaigns
How the unified platform, simplified consumer-based pricing model, and growing integrations with Adobe Marketing Cloud set Adobe Campaign apart from other vendors
“Adobe is a compelling choice for advanced digital marketers who want to further unify their contact strategy to include outbound marketing capabilities or nondigital channels.” – Forrester Research, Inc.