Adobe Experience Manager

Modernizing the Enterprise for Digital Commerce: The Case for Experience-driven Commerce backed by Microservices

In partnership with commercetools. 

The accelerated pace of innovation and disruption, coupled with changing consumer behaviors, is having a profound impact on business. Customers expect immediate and contextual engagement at every phase of their customer journey—across all channels. At the same time, competitive dynamics and changing market forces require a fundamentally different approach to omni-channel commerce.


Watch this webinar to learn:

  • How commerce is fundamentally changing — for retailers/brands, and for customers

  • What modern, successful digital commerce looks like, including multiple real-world case studies

  • How to develop your modernization strategy and organize your business to support a modernization initiative
  • 
Best practices for deploying modern digital marketing and commerce platforms 

  • How to achieve results quickly while avoiding major disruption
  • 
How Adobe and commercetools integrate to create engaging experiences while making every moment shoppable