Succeeding in the Omnichannel Age is a report based on a survey of 2,000 digital marketers conducted by Econsultancy and Adobe.
The findings reveal how advanced marketers are in taking an integrated marketing approach and mapping the various marketing channels to the customer journey, which include industry and year-to-year comparison.
Interestingly, organisations are making progress, but they are also becoming more aware of the inadequacies and
deficiencies of their strategy and capabilities as they advance on the integration journey. Other questions raised in the findings include:
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