Adobe Campaign

The Multichannel Reality

The Multichannel Reality report is based on a global survey of 2,000 digital marketers conducted by Econsultancy and Adobe.

The findings show that while many marketers are engaging in multichannel marketing, some are still facing challenges.

  • 56% of respondents cite disconnected tech platforms as a major obstacle to integrated marketing.
  • A 360-degree view of the customer is considered the holy grail however, only 29% of marketers have the resources to achieve this.
  • Considering the high impact reported on marketing performance, only 27% of organisations today leverage a cross-channel campaign management tool.

Simply fill out the form to download the  complimentary & full report of the Digital Intelligence Briefing worth £450/€550.